Storytelling runs in Justina Chen’s blood. After all, her middle name—Yi-Yen—means illuminate, which is what story does: it throws light on a message. Justina is a story strategist, trusted communications advisor to leaders, and an award-winning novelist. Her first non-fiction title is The Art of Inspiration: Lead Your Best Story. Why read it? Well, your job is more than CEO, president, executive director, head honcho. You are more than a business strategist, statesperson, brand ambassador. Arguably, your most important role is Chief Inspiration Officer. The Art of Inspiration is for any leader who wants to inspire employees, customers, and constituents to give the best of themselves to an organization’s mission, strategy, product launch, and campaign kickoff.